The Project
Girls’ LEAP needed a unified end-of-year campaign that connected three major initiatives—the FY2025 Impact Report, Giving Tuesday, and a holiday auction—into one clear narrative. The project called for a complete campaign concept, a cohesive messaging framework, and coordinated execution across email, website updates, and social media.
This included developing the campaign theme, writing all messaging, creating donor-focused visuals, and building a multi-step email sequence to guide supporter engagement. A structured two-month rollout plan ensured each initiative launched with intention while maintaining a consistent, mission-aligned voice across every channel.
The Challenge
With those three major initiatives overlapping, the campaign needed to feel unified for supporters. The challenge was to streamline the story, keep donor communications clear, and sustain momentum across every touchpoint without overwhelming the audience. A coordinated two-month rollout ensured each message launched with purpose and stayed consistent across all channels. The work included:
• Campaign concept and messaging development
• Social and donor-facing visuals design
• Multi-email sequences for all three initiatives
• Website content and promotional assets
• Structured rollout plan to guide timing and execution
• Email delivery and website updates
The Outcome
The final campaign delivered a unified narrative that tied together impact, urgency, and community support. Supporters received consistent messaging across email, web, and social channels. At the same time, the organization gained a clear rollout plan for every phase, from the Impact Report launch to Giving Tuesday to the holiday auction. The integrated approach strengthened donor engagement, showcased Girls’ LEAP’s mission, and positioned the organization for a strong year-end close.
Tools: InDesign · Photoshop
