Areas of Expertise
• Creative Direction
• UX & UI Design
• Project Management
• SaaS Marketing & B2B Campaigns
• Digital & Print Marketing Solutions
• AI-Driven Content Development
• Graphic Design & Visual Identity
• Client Relationship Building
• Brand Identity Creation
• Digital Transformation & Innovation
• Team Building & Leadership
• Cross-functional Collaboration
Career Experience
Creative Director
Applied Systems, Atlanta, GA
2017 – Present
Enhance market visibility and customer engagement by devising comprehensive brand strategies for three Insurtech SaaS B2B companies. Deliver measurable campaign impact by designing innovative concepts resonating with target audiences. Meet organizational goals with forward-thinking marketing solutions tailored to business requirements. Improve brand positioning through collaborative development and implementation of stakeholder-driven strategies.
Creative Consultant
East Raven Design, Atlanta, GA
2016 – Present
Amplify client brand presence by developing identities and content aligned with their missions and values. Ensure alignment with client vision and strategic goals by facilitating collaborative sessions. Boost brand visibility and engagement by developing impactful print materials. Provide tailored branding and marketing solutions for notable clients, including Boys & Girls Clubs of America, Diversity in Learning, and Acuity Brands.
Senior Graphic Designer
Directpath, Atlanta, GA
2016 – 2017
Maximized visual appeal and engagement by crafting aesthetically pleasing layouts. Delivered high-quality print materials on time by managing the production process. Led the design of marketing materials, including brochures, presentations, email campaigns, website design, and social media assets, ensuring consistency with the company’s brand.
Senior Graphic Designer
Quality Assist, Inc., Atlanta, GA
2015 – 2016
Led timely and successful project completion by managing all phases from inception to delivery. Communicated brand messages clearly by formulating visually aligned design concepts. Provided cohesive brand identities that reflected company values and addressed audience needs. Cultivated a collaborative environment by promoting open communication and offering team support.
Senior Designer
Boys & Girls Clubs of America, Atlanta, GA
2014 – 2015
Improved brand messaging and member experiences by designing impactful graphics. Established cohesive visual identities across platforms by directing brand development efforts. Increased online presence and engagement by executing targeted digital marketing strategies.
Senior Graphic Designer
Verizon Telematics, Inc., Atlanta, GA
2008 – 2014
Optimized user experiences, functionality, and engagement by developing user-centric solutions. Communicated brand vision and values through cohesive brand identity creation. Streamlined workflows and goal attainment by fostering cross-functional collaboration. Propelled web and mobile app usability by directing UI/UX design initiatives.
Additional experience as Lead Graphic Designer, Advantage Dealer Services, Suwanee, GA