Turn Strategy into Creative
East Raven Design provides senior brand and campaign strategy that turns ideas into reality with confidence and speed.
For more than two decades, East Raven has supported growing organizations in moving from ambition to execution by defining clear brand direction and carrying it through to creative that performs. The work lives at the intersection of strategy and execution, where decisions are made early, momentum is protected, and creativity serves business growth.
East Raven partners with SaaS, B2B, nonprofit, and consumer-focused organizations that are ready to move beyond ideas and into focused brand and campaign strategy. Whether shaping a brand from the ground up or guiding campaigns across channels, the goal is the same: bring structure, alignment, and leadership so strategy does not get lost once execution begins.
This is not about making things look good. It is about building brand systems and campaigns that hold up under pressure, scale with growth, and move organizations forward.
Two Decades of Experience
Founder & Principal Strategist
East Raven Design | 2016 – Present
Provide senior-level brand and campaign strategy for growing organizations, including Boys & Girls Clubs of America, Diversity in Leadership Institute, and Fireboard Labs. Lead brand positioning, campaign direction, and creative systems that support growth and long-term brand strength.
Creative Director
Applied Systems | 2017 – 2025
Led brand strategy and creative direction across a portfolio of SaaS B2B brands, including Applied Systems, EZLynx, and Ivans. Guided cross-channel campaigns and strategic brand initiatives that increased visibility, strengthened trust, and supported revenue growth across multiple markets
Senior Graphic Designer
DirectPath | 2016 – 2017
Quality Assist, Inc. | 2015 – 2016
Boys & Girls Clubs of America | 2014 – 2015
Verizon Telematics, Inc. | 2008 – 2014
Advantage Dealer Services | 2005 – 2008